As a new entrant into the online cloth business, you need to learn from the mistakes of your predecessors. Even though it is not easy to avoid mistakes altogether, errors of previous successful or failed businesses teach you valuable lessons which are a key to the success of your online business. Knowing about these mistakes can offer you a competitive advantage over your competitors if you can do things differently.
Here are the top three mistakes to avoid when selling clothes online:
- Searching for suppliers from search engines
The internet has legit as well as scammers disguising themselves as fabric dealers or wholesalers. Unfortunately, new entrants on online business fall prey to these scammers due to lack of knowledge on where they can find suppliers or places to buy fabric products in wholesale.
As such, when starting to sell clothes online, you should carry out extensive research to ensure that you source your items from the right distributors or manufacturers.
- Failing to prepare a plan and a budget for promoting and marketing your business
Since you have read or heard that the internet is the largest marketplace, it does not mean setting up an online store and launching it will bring sales. Like any other businesses, to get sales you must have a marketing plan and budget to carry out promotion activities for your online fashion business.
As such, you need to avoid the misconception of most webpreneurs that making your store website searchable on the search engines is all you require to succeed. Even though this is important, it is a just part of and not a replacement to marketing.
iii. Operating your store on unreliable website loading speed
According to statistics, a large percentage of site visitors cannot wait for more than 4 seconds for a web page to load. Many webpreneurs ignore the loading speed factor of their online store. As such, they end up losing a significant number of conversions. With this in mind, to succeed in as when you are selling clothes online, you should ensure your store site loading speed is reliable.
All in all, avoiding the above three mistakes earns your online store an upper hand at its startup stage. Thus, it is essential to identify legit suppliers, develop a marketing plan, and ensure your store website has a steady loading speed.
— Adeline Ganley (@Frugal_Fanatic) 16 de julio de 2017